You Turn Podcast W/ Ashley Stahl

This week, Ash sits down with Susan Sarich, founder and CEO of SusieCakes, to explore her inspiring journey from cherished family traditions to building a celebrated bakery brand. Susan shares how she transformed her love for baking with her grandmothers into a thriving business that brings warmth and community to every location.   Susan and Ash dive into the entrepreneurial leap of faith, discussing the courage and dedication required to bring a passion to life. Susan highlights the challenges of growing her business while staying grounded in her core values, underscoring how preserving brand integrity has helped her maintain authenticity and connect deeply with her customers. Her story emphasizes the power of aligning personal purpose with professional goals, providing valuable encouragement for those looking to turn their dreams into reality.   But that’s not all. Susan offers actionable insights on navigating the delicate balance of scaling a business, from choosing partners who share your vision to setti