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This week we talk to Tony Stubblebine about the science of behavior designTony Stubblebine co-founded Coach.Me (formerly knows as Lift) on the idea that positive reinforcement and community support could be deployed universally to help people achieve their goals. Prior to Coach.Me, he was the founder and CEO of CrowdVine Event Social Networks, which builds simple and powerful social software to help people connect and meet. He was part of the Wesabe launch team, Director of Engineering at Odeo.com and Engineering Lead for O'Reilly Media. He is the author of Regular Expression Pocket Reference (O’Reilly). In This Interview Tony and I Discuss...Searching for work that matters.Achievement that is not gratifying.How we all have a mediocre and excellent version of ourselves.The switch from Lift to Coach.me.The science of behavior design.The BMAT model.The three factors of behavior change: Motivation, Ability, Trigger.Designing our space to reinforce behavior change.Growth mindset vs fixed mindset.Changing our beli