In Conversation With Ux Magazine

Robb and Josh welcome food futurist Mike Lee for a sprawling and fascinating exploration of the surprisingly similar worlds of food safety and technology regulation. As the founder of The Future Market, a consultancy in food innovation and strategy, Mike's investigations into the food industry led to hands-on work with generative AI. This conversation provides forward thinking in how we might regulate the unpredictable and now ubiquitous generative tools flooding into all industries and aspects of life.