Case Interview Preparation & Management Consulting | Strategy | Critical Thinking

Welcome to an interview with John Rossman who was an early Amazon executive and senior innovation advisor at T-Mobile & the Gates Foundation. He is the co-author of Big Bet Leadership and a keynote speaker and advisor.    In this episode, John Rossman discusses the insights from his recent book, Big Bet Leadership, on how companies can manage major strategic initiatives ("big bets") that involve significant risks. He explains why organizations need to test ideas before making big commitments and stay focused on key priorities. John describes how companies can adapt to increasing digitalization through careful planning and controlled experiments.   John Rossman is an author, executive advisor and keynote speaker on digital transformation, leadership, and business reinvention. With a career spanning consulting roles at renowned brands like Novartis, Gates Foundation, Microsoft, Walmart, and T-Mobile, he brings extensive expertise in solving complex business challenges and driving customer-centric solutions.