99% Invisible

When you’re watching the opening credits to a movie, it’s not just a list of names. What you’re actually seeing is intense negotiations by Hollywood stars and their agents playing out in text form. Title designers have to create something that’s entertaining to watch, while also presenting the names of all the creative people in a very particular order. It’s like a game of Tetris, to make sure everybody gets their due.Top Billing Subscribe to SiriusXM Podcasts+ on Apple Podcasts to listen to ad-free new episodes and get exclusive access to bonus content.