99% Invisible

Before we turned our phones to silent or vibrate, there was a time when everyone had ringtones -- when the song your phone played really said something about you. These simple, 15 second melodies were disposable, yet highly personal trinkets. They started with monophonic bleeps and bloops and eventually became actual clips of real songs. And it was all thanks to a man named Vesku-Matti Paananen. All Rings Considered Subscribe to SiriusXM Podcasts+ on Apple Podcasts to listen to ad-free new episodes and get exclusive access to bonus content.