High-income Business Writing: Freelance Writing | Copywriting | Content Writing | How To Freelance

When you’re starting to offer advisory engagements to clients and prospects, it’s very common to get nervous.   Say you’re talking with a prospect and you can tell that they need help beyond writing. In fact, you can see that it doesn’t yet make sense to go right into a writing project — mainly because they need to make some other decisions first.   But you’re nervous ... because you’re not sure how to think about what they’re telling you.   Or you’re not sure how to explain that they need to do something else first before creating that marketing asset.   Here’s what I do to help me get better clarity quickly and calm my nerves. It’s a bit of a decision tree or decision flow chart. A powerful heuristic, if you will.   I ask myself the following questions:   Does it sound like they need help coming up with the right solution or intervention? In other words, the right solution is not well defined yet. And you can’t really move forward with anything until they figure that out (hopefully with your help). Do th