High-income Business Writing: Freelance Writing | Copywriting | Content Writing | How To Freelance

If you're going after small businesses, entrepreneurs or solo business owners (such as consultants), there's a very lucrative opportunity many writers don't even know exists:   Writing "lead magnet" books or eBooks.   Lead magnet books are informational tools used for marketing purposes. They typically outline the methodology, approach or formula the business uses to produce results for their clients or customers.   Many businesses and entrepreneurs have found that sharing their insights and systems through a book is a great way to build credibility and turn many cold prospects into hot leads and customers.   Fortunately (for us!), most of these business owners aren't writers. They know what they want to say, but they're not skilled at putting these ideas down on paper.   That's where you come in.   In this episode, I interview Susan Anderson, president of and the author of . Susan has created a thriving writing business that's focused on writing and producing lead magnet books.   She explains what these pro