On The Brink With Andi Simon

Hear how we can all embrace the notion of productization, not fear it Today I bring to you an exceptional businesswoman and innovator whom I would also call a futurist, Eisha Tierney Armstrong. Eisha specializes in helping B2B companies transform their customized services into more scalable products. In other words, she helps them productize, which is also the title of her best-selling book. She shows businesses how to take a service that is delivered by people and standardize it, usually by automating it with technology. This is not to be feared, she says, but welcomed, because of the many possibilities it enables. Listen and share! Watch and listen to our conversation here Key takeaways from our discussion: B2B buyers are changing. They’re more comfortable buying products, not talking to people, doing all their research on the internet.  The cultural attributes that make you a great professional services firm, like always knowing the answer to a client question, can actually get in the way of productizing