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How to Solve Your Digital Marketing Attribution Problem Once and for All
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 1:03:02
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Sinopse
Ralph Burns and John Moran are giving you an exclusive sneak peek into Tier 11's Data Suite, designed to solve the long-standing issues of attribution and data integrity in digital marketing. They explore how this tool leverages edge servers and CDNs to clean up and optimize data, offering marketers better visibility and accuracy for decision-making. They point out the pitfalls of traditional tracking methods, share insights on ad spend optimization, and discuss the implications for small and mid-sized businesses navigating a complex ad ecosystem. Their conversation is laced with examples that explain the impact of precise data in scaling businesses effectively.Chapters00:00:00 - Welcome to the Party: Ralph’s Big Data Reveal00:01:00 - Oh, Privacy, You’re Killing Me: The Data Crisis Unpacked00:01:36 - The Secret Sauce: Tier 11’s Data Suite (You’re Welcome)00:02:29 - John’s Here, Let’s Get Serious (Kind of)00:05:15 - Attribution: The World’s Most Annoying Puzzle00:08:14 - The Edge, the Warehouse, and the Interf