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[‘Case’ Case Study] How Tier 11 Grew this eComm Brand 40% in 6 Months

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Sinopse

Ralph and Lauren dig into a case study that showcases how data-driven decisions can bring major growth. They walk through a real-world example of how focusing on creative strategies and identifying key target audiences led to a 40% year-over-year increase in sales. Ralph and Lauren talk about the power of analyzing both demographic data and customer acquisition costs, making a strong case for why businesses need to focus on simplicity and precision in their marketing. Curious about how to double down on what works and cut out what doesn’t? Tune in to find out.Chapters00:00:00 - Kicking off with Ralph and Lauren from Two Different Countries00:00:20 - Contrasting Climates: Sweating in Mexico, Freezing in Canada00:01:34 - Discovering Montreal: Gardens, Olympic Stadiums, and Poutine00:04:01 - Time for the Big Reveal: Case Study of the Day00:05:32 - Why Creative is Your Secret Weapon in Marketing00:08:53 - The Sales Slump: Identifying the Problem00:16:09 - A Simple Fix with Big Results: Solving the Puzzle00:17:08