Perpetual Traffic By Digitalmarketer | Facebook Advertising | Social Media Marketing | Digital Marketing I

Ralph Burns and John Moran discuss the evolving synergy between Meta and Google, taking a look at how these two platforms can work together to drive powerful marketing results. They revisit the legendary Michigan Method and adapt it for 2024, revealing innovative strategies for scaling ad campaigns and optimizing creative testing at scale. With in-depth insights into advanced techniques for audience targeting, budget management, and real-time campaign adjustments, this episode offers cutting-edge tactics for marketers looking to elevate their traffic and conversion strategies. Tune in to discover how these timeless approaches can still deliver game-changing results today.Chapters00:00:00 - Welcome to the Perpetual Traffic Podcast Live Show w/ John Moran00:01:00 - Meta and Google: A Dynamic Duo for 2024 Marketing Success00:01:30 - The Michigan Method: Old but Gold—Revamped for the Future00:02:20 - Going Live: Unpacking Cutting-Edge Traffic Strategies00:03:37 - Meta Ads Evolution: From Creative Testing to Maste