Perpetual Traffic By Digitalmarketer | Facebook Advertising | Social Media Marketing | Digital Marketing I

Ralph and Lauren go into a deep discussion about marketing metrics that truly matter. They cover the importance of customer lifetime value, sharing strategies to encourage repeat purchases and maximize long-term profitability. They also talk about often-overlooked post-purchase experience, including effective email sequences and personalized touches like handwritten notes. Tune in to hear Ralph and Lauren’s fresh perspectives on how to build stronger, more profitable customer relationships. Chapters:00:00:00 - Kicking Off with Laughs and Penultimate Introductions00:01:00 - The Tale of the T-Shirt: Adventures in Penis Memorabilia00:03:27 - From Laughs to Leads: Diving into Marketing Performance Indicators00:07:40 - Unpacking Customer Lifetime Value (LTV) Like Never Before00:11:51 - Beyond First Sales: Strategies to Keep Customers Coming Back00:14:00 - Avoiding the Pitfalls of Discounting00:17:30 - Personalizing the Customer Experience00:19:15 - The Role of Email in Boosting Repeat Sales00:20:58 - The Art of th