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Case Study: The Secret to Profitably Scaling Your Product Line Without Going Broke
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 1:06:16
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Sinopse
In this episode, you’re invited behind the scenes of a real-world marketing case study, revealing the strategies and decisions that led to both success and setbacks. From the importance of Marketing Performance Indicators (MPIs) to the challenges of balancing product diversification with profitability, this discussion uncovers the critical factors that can make or break a business. You’re sure to gain knowledge on how to scale your own ventures without sacrificing your long-term goals. Tune in to learn how to optimize your marketing efforts and maintain a steady growth trajectory.Chapters00:00:00 - Kickoff: Perpetual Traffic Unplugged00:00:30 - Scaling Wins & Losses: A Real-World Case Study00:01:10 - The MPI Playbook: Your Business’s Secret Weapon00:03:15 - Real Talk: Live Stories & Unfiltered Marketing Moments00:05:00 - Stage Fright Confessions: From Time Square to Triumph00:09:00 - Aligning Ambitions: Setting and Achieving Marketing Goals00:16:00 - The Attribution Tug-of-War: Balancing Efficiency wi