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The Perpetual Traffic team shares their biggest takeaways from 2018. From the slew of new changes that Facebook made to how you can keep your ROI up, this one is packed full of great reminders to round your year out just right. Thank you so much for joining us on this journey and we look forward to providing more value for you in 2019! IN THIS EPISODE YOU’LL LEARN: How Cambridge Analytica has changed Facebook and its algorithm, and how you can change your paid traffic strategy to get back that ROI Why positivity and user experience should be central to your new year How to shape your ads’ messages to be accepted by Facebook  LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Episode 143: Cambridge Analytica: What You Need to Know Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:A