Bcg Henderson Institute

In AI Snake Oil: What AI Can Do, What It Can’t, and How to Tell the Difference, Sayash Kapoor and his co-author Arvind Narayanan provide an essential understanding of how AI works and why some applications remain fundamentally beyond its capabilities.Kapoor was included in TIME’s inaugural list of the 100 most influential people in AI. As a researcher at Princeton University’s Center for Information Technology Policy, he examines the societal impacts of AI, with a focus on reproducibility, transparency, and accountability in AI systems. In his new book, he cuts through the hype to help readers discriminate between legitimate and bogus claims for AI technologies and applications.In his conversation with Martin Reeves, chair of the BCG Henderson Institute, Kapoor discusses historical patterns of technology hype, differentiates between the powers and limitations of predictive versus generative AI, and outlines how managers can balance healthy skepticism with embracing the potential of new technologies.Key topics