Tubetalk: Your Youtube How-to Guide

The Importance of Branding for YouTube Creators with Phil Pallen

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Send us a textShould YouTubers care about being a "brand"? Will Branding help in getting us better brand deals?Phil Pallen, international branding specialist to the stars and celebs, join us and shares his process for standing out from the crowd. Full show notes and links are right here: https://vidiq.com/blog/post/branding-for-youtube-creators-tubetalk-161How Important is Branding for a YouTube Creator?Everyone defines branding differently, which makes it a valid question to ask, and a potentially confusing one to understand or to answer. Amazon CEO Jeff Bezos says your brand is what people say about you when you're not in the room, whereas my definition is a combination of things: branding is your control over the first impression you give others online, and the best branding re-creates the in-person experience. There should be nothing artificial about it. All we're trying to do is take what makes you in real life so great, and re-create that on the web, so it feels like technology is no