Networx Podcast

Ep33: Capitalising on the Emotion Economy

Informações:

Sinopse

Consumer values have changed over the pandemic. Community, connectedness, emotions, purpose - all form a much larger part of the buying decision. People will pay for great experiences, for local products, for personalisation, for sustainable practices - to contribute to a greater purpose. How should you leverage this trend for growth? And how can you tug at your audience's heartstrings to create long-term loyalty & a lifetime of value?Panel of Speakers:Erin Rigby, Senior Public Affairs Officer, Queensland Police Service https://www.linkedin.com/in/erinrigby/Lisa Summer-Hayes, Head of Marketing & Audience Development, Queensland Ballet  https://www.linkedin.com/in/lisasummerhayes/Anthea Gaffney, General Manager, UnLtd https://www.linkedin.com/in/anthea-gaffney-42156936/Megan Henderson, Global Operations Marketing Leader, Flight Centre https://www.linkedin.com/in/megan-henderson-73bb99127/Panel Facilitator: Rob Hudson, Chief Digital Officer, Auto & General https://www.linkedin.com/in/hudsonrob/