More Than A Few Words

If you are like me, you work hard to get a prospect. There's marketing to get them interested and usually a series of conversations and proposal before you close the sale. So when you have an interested prospect, it is hard to let go, but sometimes you should. Years ago I was approached by the marketing manager at a fairly large company looking to outsource some of their work to a smaller firm, like mine. He was very impressed with his credentials and the fact that he had this big company behind him. Right from the beginning of our conversation he began to throw the weight of his company around. He was arrogant and quite honestly, a bit rude. I started out being polite, trying to overlook his rudeness. After a few minutes, however, my internal alarm began to sound. I realized our communication was not going to improve if we worked together. The warning bells rang louder and louder in my head. I didn’t like him. I didn’t like his arrogance or his attitude or his unrealistic expectations that I would drop every