More Than A Few Words

I had a chance to sit down with Facebook ad expert Carol Kabaale to demystify Meta's advertising platform. Whether you’re a social media newbie or someone who’s been burned by past ad campaigns, Carol offers practical advice on how to navigate the Meta algorithm and create ads that actually work. As an advocate for women entrepreneurs, Carol breaks it down step by step, making Facebook ads less intimidating and more accessible for business owners at any level. Start with What’s Already Working Carol’s first piece of advice is simple: look at your best-performing organic content and turn it into an ad. Whether it's a reel, carousel, or post, your winning content is likely already sitting on your page. Why reinvent the wheel when you can put a small budget behind what’s proven to resonate? Pay to Play: Why It’s Worth It Meta platforms are no longer a free-for-all when it comes to organic reach. Even a small budget—think as little as $5—can make a significant difference. It's about getting more eyes on your cont