More Than A Few Words

Are you curious about the power of curiosity itself? If so, this conversation with Emily Aborn, an experienced copywriter, speaker, and podcast host, will draw you in. Emily shares her insights on the art of curiosity marketing—a strategy that builds intrigue by inviting people to wonder, engage, and connect deeper. In our interview, she unveils the process of creating content that is compelling, relatable, and keeps people coming back for more. Key Takeaways: Curiosity Marketing Defined: Emily describes curiosity marketing as the creation of a gap between what we know and what others are curious about. She emphasizes that striking the right balance between curiosity and clarity avoids confusion and keeps audiences engaged and wanting to know more. Knowing Your Audience: Understanding your audience’s background is essential. Emily shares that by grasping what your audience already knows, as well as their challenges, you can build content that speaks directly to their interests and keeps them intrigued.