More Than A Few Words

 Many small business owners might think that outdoor ads are only for big brands or political campaigns with massive budgets, but Charlie breaks down how businesses of all sizes can benefit from this often-overlooked channel. We talked about the creative flexibility of outdoor advertising—it’s not just billboards! From wrapping cars to printing ads on pizza boxes, the opportunities to grab attention in unique ways are endless. And here’s the best part—outdoor advertising is measurable. Gone are the days when you'd throw an ad out into the world and hope for the best. With today’s tools, you can track impact, using methods like mobile IDs and even pixel tracking on websites. We also dove into the importance of simplicity in outdoor ad creative—sometimes less is more. For a billboard, you've got about five seconds to make an impression, so a concise, punchy message works best. And no, don’t even think about using long URLs or QR codes on highway billboards—Charlie and I agree that’s just dangerous! Overall, it