More Than A Few Words
#1073 Put the Words in Your Word of Mouth Marketing | Denise Praul
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:10:22
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From my archive, a great conversation with Denise Praul If a prospective customer is introduced to you by someone they trust, you're far more likely to close that sale than if they stumbled upon you on Google. That’s the beauty of referral marketing, and it goes beyond traditional word of mouth. But how do you create a system that consistently brings in high-quality referrals? That’s what this conversation is all about. 1. Referrals = Borrowed Trust When someone is referred to you, you’re borrowing the reputation of the person who made the referral. This is a game-changer because the new client comes in with a built-in level of trust that makes closing the sale much easier. They’re not starting from scratch—they already believe in you because someone they trust vouched for you. 2. Focus on the Benefits, Not Just the Features It’s easy to get caught up in the technical details of your product or service, but customers are more interested in how it benefits them. Denise points out that for referral partners to
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