More Than A Few Words

If you're a player in the digital space today, you need to know what it takes to get the attention of Google and encourage them to drive people to your website. To dive into this topic, I invited Barb Davids, founder of Compass Digital Strategies, to join me. She started our conversation by emphasizing that small business owners shouldn't panic when they hear about changes in Google's algorithm. The digital landscape is constantly evolving, but immediate drastic actions are unnecessary. Patience is key. Here are a few more tips from that conversation .  The S.W.E.E.T. Framework: Barb introduces her S.W.E.E.T. framework for optimizing websites for SEO, which includes: Select a target keyword: Identify what people are searching for and align your content accordingly. Work on a blog post: Create or update blog content to address the target keyword directly and provide clear, useful answers. Enhance with summaries: Optimize meta titles and descriptions to attract clicks from search results. Establis