More Than A Few Words

$38 Billion!  Yes that is billion with a "b".  That is the impact women have on the global economy.  If you want a piece of that market, you need to learn how to connect with female consumers. Robyn Newton joined me for a conversation about selling to women.  Here are the key points from the conversation: Women as Powerful Consumers: Women control over 85% of purchases in the U.S., making them a key demographic for businesses to understand and cater to. They are not just the shoppers but also major influencers in the purchasing process. Understanding What Women Care About: Brands need to understand the specific values and concerns that resonate with women, such as family, health, mental well-being, the environment, inclusion, and safety. A brand's message should authentically reflect these priorities to connect effectively with female consumers. Avoiding Common Mistakes: Many businesses fail to consider women's unique buying habits and preferences, often making them feel overlooked or undervalued. It's c