More Than A Few Words

In this episode, I am joined by LinkedIn strategist and CEO of Uplevel Media, Karen Yankovich. A seasoned expert with over 30 years of experience, Karen talks about how LinkedIn can be instrumental in empowering women entrepreneurs and guiding individuals towards becoming industry thought leaders. The conversation begins with Karen elaborating on her approach to marketing based on relationship selling, a concept deeply ingrained in her due to her rich background in sales. By focusing on forming connections and creating mutually beneficial solutions, she explains how businesses can significantly benefit. Highlighting the platform’s positioning as a hub for all things business, she shares her views on why LinkedIn holds significant potential for wealth creation, personal branding and facilitating high-level business deals. She insists on investing even just 15 minutes a day building strategic relationships on LinkedIn can pave way for big contracts. Karen notes that to use LinkedIn effectively, it is crucial to