More Than A Few Words

I had a great conversation with Samantha Bradshaw, a seasoned small business and intellectual property lawyer, about the process of naming a business.  Yes, you want a cool name, but you also want one you can own and protect. Proactive Legal Prevention: Samantha emphasizes the importance of proactive measures to keep creative service providers out of legal entanglements. She highlights how businesses often encounter challenges when they receive "angry lawyer letters" or court documents, underscoring the necessity of building strategies to prevent such issues from arising in the first place. Balancing Uniqueness and Descriptiveness: Samantha discusses the delicate balance between creating a business name that is both unique and descriptive. While marketing professionals may advocate for SEO-friendly names that directly describe the services offered, Samantha explains the limitations of trademark protection for such generic terms. Instead, she encourages business owners to explore names that strike a balance be