More Than A Few Words

I had so much fun chatting with Amy Singleton, about building authority with authentic content.  Amy is the CEO and owner of Hite Digital Norman, an Inc. 5000 digital and branding agency. Amy's mission is to empower individuals to reconcile their personal and professional aspirations without compromise, and today, we're tapping into her expertise to explore how businesses can authentically engage with Google's algorithms to stand out in a world inundated with AI-generated content. Understanding Google's Desires As we kick off our conversation, Amy emphasizes the importance of understanding what Google truly wants. "Google wants things that are fast, relevant, and profitable," she explains. The search engine giant aims to provide users with quick, accurate answers to their queries, fostering repeat engagement and loyalty. Crafting Relevant Content So, how can businesses ensure their content resonates with Google's algorithms? Amy suggests several strategies, starting with optimizing Google business profiles an