More Than A Few Words

These days everyone is telling you you need to be a storyteller.  You need to be a storyteller in sales and in marketing. There are some people who are just natural storytellers, with the ability to pull you in with their words and leave you sitting on the edge of the seat. Then there is everyone else.  So maybe you don’t feel like you’re a storyteller and this whole storytelling thing isn’t for you.  Instead when you meet someone you leap right into the facts. “I’ve been in business twenty years, I’ve done this, blah, blah, blah. Don’t do that.    Nobody wants to hear that You don’t have to be a great storyteller to talk about a customer you helped or what it is like to work with you. A great story, isn’t about the teller.  It is about what it is like to work with you, when everything is going right  for you and more importantly for your customers. So go ahead, tell me a story.