More Than A Few Words

When you are ready to take the next step in your business you will need a marketing partner, but how do you find the right one?   That's what I talked to Behdad Jamshidi, founder of CJAM Marketing about.  In this lively conversation he shared insights into navigating the process of selecting the ideal marketing team. Behdad defines a marketing partner as an agency, freelancer, or contractor who helps businesses execute marketing strategies while allowing them to focus on core operations. He emphasizes the need for alignment between business goals and the capabilities of the marketing partner. One common mistake highlighted is the tendency for businesses to jump on trendy marketing tactics without a long-term strategy. Instead, He advises businesses to establish clear goals and seek partners with proven track records and solid foundations. When evaluating potential marketing partners, Behdad suggests asking key questions about the agency's history, core competencies, and client retention rates. He emphasizes t