More Than A Few Words

I am pumped to have Tom Ruwitch on the show. Now, Tom is not your average business growth guru; he's a storytelling aficionado and a pioneer in content marketing. He is on a mission to rescue us from the clutches of mundane, prospect-repelling content that makes marketing feel like a never-ending drag. So, I kicked off the conversation with a simple question:  Why do storytellers sell more? Tom broke it down, explaining that it's not just about regaling your own legendary origin story. It's about understanding the journey your prospects want to take. When you tell stories that resonate with your audience, they lean in, feeling heard, understood, and connected. Tom shares that storytellers don't just sell more; they also have more fun. It's about transforming content creation from a slog to an enjoyable, entertaining experience that not only fires up the creator but also engages and inspires prospects. We also chatted about a common resistance to storytelling, especially among the serious business types like e