More Than A Few Words

My friend Michelle McNally, the Executive Vice President of Customer Success for BoxCrush dropped by to talk about the importance of safeguarding digital assets, including passwords and resources. We talked about the key elements  business owners should have control over to ensure the security and accessibility of their online assets. Michelle highlights the common challenges faced by business owners and marketing departments when it comes to managing these assets. She stresses the importance of having access to domain ownership and Google properties, such as Analytics, Search Console, Tag Manager, Google Ads, and Google Business Profile, to create a robust online presence. The conversation also delves into the necessity of having contingency plans and multiple accounts to ensure access in case an individual or agency loses access or control. Michelle emphasizes the need for business owners to be actively involved in maintaining ownership of these assets and not solely relying on agencies. They discuss the in