More Than A Few Words

We’ve all had that marketing brainstorm sitting alone at a desk. It sounds like a good idea so you bounce it off other people. everybody excitedly supports the concept. You execute it the best that you can, but it doesn’t work out they way you planned. You should give up, but you’ve built this whole program so you double down and you keep pushing and pushing. Eventually you have to accept it wasn’t as good an idea as you thought. It is always painful when you realize you have made a mistake, but the longer you pursue an idea that isn’t working, the more you delay your ultimate success. Now I’m not suggesting abandoning ideas after two or three months, but if you give it your best, investing time and effort and it just doesn’t click, you have to prepare to try something else.. That’s where I have right now. I created a private Facebook group for the Digital Toolbox.  Private, because I thought that would give it a little bit of prestige by making people feel they were joining something exclusive. But Facebook