More Than A Few Words

Maybe you think that when someone says something negative you shouldn't dignify their comment with a reply. According to David Oates, that's actually not the best strategy. The reality is everybody, right or wrong tends to have the same weight and credibility in a social media post or an online review. Now that rubs most of us the wrong way particularly when we get criticism from somebody who may not have ever been a customer or who had realistic expectations when they walked in our virtual or actual physical front door. You know they're out of line and you feel like all you're going to do is to give them some credibility if you reply.  Responding with empathy and action allows you to take control of the narrative.  You may not get the naysayer to change their mind but you are telegraphing everybody else who matters to you; customers, partners, employees and the general public that you take things seriously.  About David our guest David Oates Dave possesses more than 25 years of strategic public relations exp