More Than A Few Words

I know you think you are a business owner not a salesperson but everybody really is a salesperson. In this conversation with Tracey Beavers we explored ways you can create sales without "selling" She suggests you start by being yourself.  The reason no one likes to think of themselves as a salesperson because there are so many bad salespeople out there. They're aggressive, spammy, weird. and annoying. They make us uncomfortable and we don't want to feel that way.  She says take the word sales out of the equation. Don't even think about it because that word is intimidating.