Eat Blog Talk | Megan Porta

In episode 627, Megan chats to Katie Trant about how food bloggers can define, build, and maintain a strong brand identity to stand out in a crowded online space. Katie Trant is a branding expert, a copywriter, and an OG food blogger. For more than a decade, she has worked at brand consultancies, helping huge global players define their brands. Recently, Katie has launched Foodie Brand Lab, a course and brand consultancy, especially for food bloggers who want to build a brand, refine their brand strategy, and take their business to the next level. In this episode, you'll learn about the key differences between personal and traditional branding, and practical strategies you can use to develop a cohesive, memorable brand identity that resonates with your target audience. Key points discussed include: - Defining your brand is not a one-time task, but an ongoing process: Your brand should evolve over time as your business and audience grow, so be prepared to continuously revisit and refine it. - Understand the di