Life Done Different.ly

Hi All - welcome to our conversation with Ben Ivey. Ben is a coach to Entrepreneurs but what makes Ben interesting is that he's interested in the Entrepreneur as a person, the whole person not just as a business person. He's as happy talking about love as he is margins. He wants you to live the best life you can, one where regrets are minimised and magic moments are maximised. Ben's awareness of business was there from an early age.  Both his Grandad and Dad were property entrepreneurs and this feeling that he needed to take personal responsibility or control of his life seemed to be a reaction to his parent's separation.   He was good at numbers and so business or banking seemed a natural option but he realised early on that he didn't want to go down the corporate consultancy route and so, like many of us do, he followed a friend - in Ben's case on to the start-up bus where he started his own entrepreneurial journey in the form of One Pink Elephant which took him to China and then Los Angeles.Ben was telling