Bulletproof Radio

Robert Cooper comes on Bulletproof Radio today to discuss the human brain, how certain words reshape your brain, developing new habits in less than a minute, and the effects of self-talk. Today's guest is a neuroscientist, New York Times bestselling author (with over 4 million books sold), and a leading high-performance business strategist. Robert Cooper serves as CEO of Cooper Neuroscience Lab and Cooper Strategic, a global consulting firm that draws on a peak performance database with more than one million leaders, professionals and teams. Robert brings a long history of working with elite performers and top leaders using neuro- science to get the most out of their brains, their time, and their performance. I sat down with Robert after his keynote address at the 3rd annual Bulletproof Biohacking Conference. He and I talked about the neuroscience of aiming your brain, how to hack the hard-wired human nature that can limit your performance, and how to build new habits that burn better programs into the struct