The Extraordinary Podcast - With Tobias Dahlberg

The Process For Simplifying To Scale1. SimplifyMost businesses lose focus on their most impactful activities over time. Adding “more” can allow complexity to creep in, and this is the silent killer of profitability and growth. Complexity leads to mediocrity, and mediocrity will eventually kill a business.Simplifying creates leverage. It’s about two key activities: focus and design.Focus: Identify and prioritize the highest-value activities while eliminating or delegating the rest. This applies to your best customers, offerings, processes, people—everything.Design: Enhance the “best stuff” to make it more useful, enjoyable, functional, and aesthetic. This includes improving the front stage (propositions, customer experiences, etc.) and the back stage (systems, operations, etc.) of your business.This is what Steve Jobs did when he returned to Apple in 1997, transforming it into the world’s first trillion-dollar company.2. SystematizeOnce you’ve simplified and identified the most profitable areas of your busines