Colin Thomson: Do More

Key Take Aways: There is no o secret sauce or formula In everything that you do - infuse your personal “brand” or whatever makes you really unique, into it If you can find an area of focus that already has interest and a lot of attention, you can piggy-back off that momentum But the key is to find a way to do it in a way that is still very much your brand, and very much you This is the difference between selling out, and making good careers decisions with your music. The sellout will follow any trend to make a buck, whereas the smart artist will find a way to use that trend to gain traction for what is already special about them Don’t be an “anti” artist. Don’t assume that because something is popular, or maybe in with the younger crowd right now, that it as no merit Instead, try to understand on a deep level what's making music or trends popular, and then learn how you can assimilate those good aspects into your own work! Artist always have decisions to make as very as direction, and there is nothing wrong