Colin Thomson: Do More

Key Take Aways: Creatives often hate to be pigeon-holed We like to think that there is so much variety to what we do - and there usually is! But people need to understand what we’re doing - and, if we want people to pay attention to us, we need to make it easy for them to understand You need to make sure that there is the smallest “barrier to entry” for people to understand who you are and what you do You might want to be known for EVERYTHING that you’re doing - but it’s not in your best interest to give people that much information all at once You are better off allowing yourself to be pigeon-holed initially by people who are discovering your music for the first time Then, if they choose to dig deeper and understand what you are doing more fully, they will come to realize all of the various facets of what you do But if you dump everything on them right away, you’ll lose most of them, and they won’t stick around long enough to even understand one of the things that you are all about First, you need to unders