Food & Restaurant Marketing

Authenticity has become a bit of a buzzword. But Zac Painter of Fatz Cafe joins us to talk about how the southern kitchen concept works to bring authenticity to life. :52 Introducing Zac Painter 2:33 Firehouse Subs 3:48 Working in restaurants 5:24 All about Fatz Cafe 7:15 The peach shed 7:50 The great recession and change 8:48 Understanding the founder's mission 10:31 Getting the menu right 12:45 Decor and attire 14:08 Music and atmosphere 15:10 Imagine Dragons (yup, really) 18:42 Experience curve 20:54 Multi-generational authenticity 22:43 Know how your guest uses you 25:21 Increasing value for the guest 26:43 Kid's menu 28:39 Autism Speaks 30:28 Non-profit programs and partnership See transcript for links and notes.