Waketheflokup With Koncept714 (podcast)

We sit emcees, break-dancers, graffiti artists and DJ's but...lets peak behind the curtain. We sit with the Editor In Chief of one of the biggest blogs on the planet, Armando Urena Jr of Underground HipHop Blog joins us! We talk about the importance of branding, name recognition and why hustling is not a luxury, it's a necessity. Live from our LA Iheart Radio Headquarters, we welcome the OZ of the hiphop yellow brick road!