Merchants Of Dirt Podcast

Merchants of Dirt Episode #37 Break your race out of obscurity by announcing your event at other events using the roadshow concept to get the word out. Take Your Race Promotion on the Road Did you know your race is a product? Well, it is! Your race is a time sensitive, exclusive product that can only be experienced the one time it is offered. If you miss it, you miss the experience of the product until next year. Maybe there will be another race, but there will never be another race like the one you missed. This is the product created by race promotion. However, when it comes to selling this product, we sell it like we’re trying to give people the secret passcode to our hipster club hidden underneath the bike shop. If people are lucky enough to figure out the code, they manage to get registered. What about those that are not lucky enough to figure out your code? How many of THOSE racers do you fail to reach?  Here's a clue to solve THAT code. On race day, go stand in the parking lot of your venue. Then count