Typeradio Podcast

Elsie Nanji is creative director at design and branding agency Red Lion in Mumbai. She has made many memorable advertisements, but really unforgettable was the one she got arrested for. It was a shoe campaign that featured two nude Indian athletes, wearing nothing but the shoes. The public took offense and brought her to court. “Everybody has a right of expression. We see Bollywood movies with people soaking wet in white sari’s which is much more vulgar than what I did,” she explains. If you are ahead of your time in your own country you have to be aware of the inhabitants’ sensibilities. She always tries to push the boundaries to the extent that she can. Recorded at DesignYatra 2011 in Goa, India. (NB. We apologize for the static noise in the recording). Red Lion :: Tuff shoes ad campaign :: Interview Campaign India :: Interview 2006 :: File Download (19:49 min / 22.8 MB)