The Game Design Dojo Podcast

Brian and Ike continue to discuss Self Publishing including areas of marketing, user acquisition, and funding. Self Publishing vs. Mobile Publisher Part 2 In today's video game market, marketing is essential for your video game's survival and become successful. The debate continues - should you hire a publisher or perform the necessary work needed yourself? Marketing is concrete for Indie Game Developers. It's important to establish a relationship with the press (PR, bloggers) so you can call on them to review your video game and share it with their audiences building awareness for your game. Challenges of marketing: Hard to tell if working - billboard ex. How do you reach more people? Don't know what draws people in? Endless activity - tough, double-edged sword Gravity of the charts - end cap ex. Social Media is huge. Facebook is a great tool to post updates, reach out to fans and build relationships with them and cross promote other games. You can use tools such as Chartboost and PlayHaven. Busines