Marketer Of The Day With Robert Plank / Robert Plank Show: Archive Feed 1
208: Authority Selling: Win the “Zero Moment of Truth” Game and Use Your Authority Positioning Assets to Get More Business with Mike Saunders
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:31:04
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Sinopse
Mike Saunders from MarketingHuddle.com (author of the book Authority Selling) tells us about the Zero Moment of Truth. Every business has a "Moment of Truth" where a customer discovers if that business delivers on their promises or not. These days, the "Zero" Moment of Truth exists -- where your future customers check the online breadcrumbs […]
