Selling Av Rave [publications]

Selling Av Rave [publications]

Selling AV Episode 16: Avoiding the “Free” Trap

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There is an interesting new blog on rAVe by Omar Prashad that coins a new term called “Scope Seep.” If you haven’t read it, check it out here. Based on that, this week on Selling AV, I thought I’d give some advice on avoiding the “free” trap. Take it for a spin — it’s only five minutes.

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