Vu Dream - Vr/ar Podcast
Ep. 3 - Samuel Huber | Monetizing VR/AR with Admix, First Adtech Platform for Mixed Reality
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:44:05
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Sinopse
Today's episode features Samuel Huber, Founder of Admix.in, the first adtech platform for mixed reality, giving VR/AR/MR developers the best tools to monetize their content. Sam is also a frequent speaker at VR/AR/adtech conferences. Human communication has evolved from text, to photos, to videos, so I believe that the transition to immersive media is inevitable. However, the current rules of advertising don't apply within immersive media, mainly because of the intrusiveness. Admix aims to solve this problem and maximize revenue for the content creators.Admix (previously Advir.co) enables non-intrusive, programmatic product placements within the content. Think, a can of coke on a table, or a video playing on a billboard. Admix's vision is to become the largest virtual estate company by giving VR and AR developers the best tools to monetize their immersive content, whether it is through advertising, e-commerce or transactions.Samuel is also the co-president of the VRAR pledge, a commitment against intrusive ad