This Is The Author

"Our book is about influence. The question is: What is influence? On a very basic level, influence can be defined as the ability to move a person or persons to a desired action, usually within the context of a specific goal. Now that definition is legitimate and certainly works but I don’t believe it’s the substance of influence, which really is pull." Learn more: http://www.penguinrandomhouseaudio.com/book/314009/the-go-giver-influencer/